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RASSEL features

Everything you need to manage customer conversations, sales and support from one platform.

One inbox for every channel

WhatsApp Business, Instagram, Messenger, Telegram, website chat, email, SMS and calls — all on one screen, with one conversation history per customer.

Customer journeys and automation

Build a journey with a trigger, condition and action to message, tag, assign or wait automatically around the clock.

AI with your own provider

Connect the AI provider and key you choose for suggested replies, summaries, translation and after-hours assistance.

Campaigns and approved templates

Reach targeted segments with approved WhatsApp templates, schedule campaigns and track delivery, reads and replies.

Paid campaign attribution

Use a unique link for every campaign to see which source brought each conversation and qualified customer.

Built-in contact centre

Handle inbound and outbound calls, queues and customer context, with recordings linked to the same conversation.

Teams, inboxes and permissions

Route conversations to teams, give every agent a focused inbox and control detailed permissions by role and person.

Agent email in the inbox

Agents can connect IMAP and SMTP with their signature, turning inbound email into a normal customer conversation.

Reports that guide decisions

Track first response, resolution, satisfaction, closure reasons, agent performance, channel performance and WhatsApp cost estimates.

Security designed into daily work

Practical controls protect access, credentials and accountability.

Encrypted credentials

Channel credentials, AI keys and mailbox passwords are encrypted at rest and never returned by the interface.

Detailed permissions

Role and agent permissions are enforced at the data layer, not only hidden from the screen.

Accountable audit trail

Workspace changes are recorded with the responsible agent and time for clear accountability.

Try RASSEL with your real customer workflow

Start your free trial with no payment card and guided setup.